Here’s why the retail customer experience is really important to delight your customers and make them recommend your store.
Have you ever got into a store happy and come out fuming?! A few occasions for sure. Retail is all about experience! Here’s something for keeps especially if you run your own brick and mortar set-up.
1. Organize the billing queue
Time is precious. Every customer seems to be in a hurry and we don’t blame them. After all, time is money, isn’t it? However, Dedicate time to ensure your staff is well trained to handle customer overflow at billing sections. This is by far the most challenging zone in any brick and mortar set-up.
2. Proactive approach in stating offers :
There aren’t any free lunches in today’s fast-paced world. However, staff that is trained in bringing a smile in customers’ faces are far more affable and are more certain to close sales. Train your staff in rattling out offers that may keep customers engrossed and make that purchase instead of window shopping.
3. Train your staff in customer engagement :
One of the most ignored aspects in retail or restaurant chains is the customer engagement quotient. One doesn’t need to spend by the dozen to ensure customer engagement. Simple hacks like hiring smarter sales professionals with a sense of humor could do the trick. We all like a little chuckle and you bet, 99% of the time, customers aren’t in a store, shopping, all grumpy. They are having fun. Make their experience better. Witty one- liners, smart and crisp interaction could see a surge in sales.
4. Customer education :
You don’t need to be nerdy. But a few bits of information about products, in the case of retail and apparel chains or food in the case of restaurants, could keep customers engaged for longer durations and eventually end up in sales. These don’t necessarily need to come from staff, but a well fabricated LED TV kiosk, an iPad kiosk at the display rack, or at the POS terminal, could do a world of good!
What is POSibolt and how are we different?
POSibolt’s retail billing software is taking the billing ecosystem by storm. With installations across the globe spread over retail, pharmacy chains, hospitality, footwear, and apparels, we know a thing or two about brick and mortar set-ups. Hence, we thought of sharing a few pearls of wisdom that retail chains, restaurants, apparel brands, or any brick and mortar store could follow to better their customer experience, particularly in behavioural patterns of staff.
Well, apart from the above, always remember, customers, aren’t very happy waiting for their turns at billing terminals or POS terminals. POSibolt’s enterprise resource planning solutions and retail billing software solutions are like a breath of fresh air at the retail or restaurant- level and solve this critical problem. As strong believers in
technology and innovation, POSibolt has taken to e-commerce integration as well. Learn more about POSibolt ERP, POS, WMS and book your free demo today.
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